RENAULT BRAND IDENTITY

Brand identity for Renault Designed with Landor & Fitch Paris One of the main objectives for Renault's rebrand was to bring back iconicity. We decided to go back to Vasarely's “losange” and simplify it to its pure shape, making its application more versatile. Separating the icon from the wordmark we create a system that allows for the signature to be precise and clear.