Nature is a system in which every species coexists. When one becomes endangered the whole system is at risk. And so are we. But that’s a complicated story to tell to get donations from time-starved CEOs. Save our Species turns this complexity into a clear visual narrative. It’s a story of chain reactions: the domino effect. A story that makes people see that they are part of this chain.
Branding for IUCN's SOS program. Design with Landor & Fitch paris