VNL BRAND IDENTITY

Brand identity for VNL Designed with Landor & Fitch Paris 100% Made of Volleyball Volleyball is pure action. The ball never stops. We wanted to show the world what this intensity can spark. We created a full experience for fans and athletes, from tv graphics to the design of the World Volleyball app to the medals and trophies. We integrated the values of team spirit into every element of the brand and typography. Each letter is created during real exchanges between professional athletes: the movement of the ball from hand to hand is recorded in motion capture. The last winning rally is recorded during the match, and engraved on the medals live on television, celebrating the greatest moments of the competition.